How to Create a Niche Fragrance Blockbuster
What is better than falling in love, winning the state lottery or finally seeing your kids move out?
Barbell Strategy in Fragrance Business
What is it and who should consider it?
How to Avoid Concept Lock-In When Creating a Fragrance Line
How specific or broad should a fragrance brand's concept be?
Two Opposite Approaches to Building a Fragrance Portfolio
Should brands try to cover a broad range of olfactive profiles or focus on a small niche? How can they avoid repetition while still maintaining their brand DNA?
How to Market Fragrances to those who are in the Perfume Game for Entertainment
In this post, we continue exploring what moves different segments of niche fragrance consumers. Today, we focus on those who are in it for entertainment – and other adjacent sub-segments.
How to Market Fragrances to those who View Perfume as Art
We continue to explore what resonates with different segments of niche fragrance consumers. Today, the spotlight is on those who see perfume as an art form.
How to Market Fragrances to those who Seek Sensory Experiences
Earlier, we discussed a new approach to consumer segmentation in fragrances. Today, we delve into one of the most peculiar and intriguing segments.
What Fragrances Have in Common with Diapers or A New Approach to Consumer Segmentation
Today, we explore what ideas, strategies and tactics are underutilized by perfume brands, and how to segment niche perfume customers more effectively.